July 09, 2007

GeoMarc technology protects your imagery with digital watermark technology - maybe Miss New Jersey (Amy Polumbo) should use it!

Watching the news this AM and browsing the top headlines today it's hard to imagine that Miss New Jersey (Amy Polumbo) is one of the top news items of the day, apparently in hot water for having some "tainted" images floating around the webosphere. Listening to the odd circumstances it made me think that there's some very cool technologies coming out of the geospatial world that could likely have helped avoid this entire fiasco, enabling the news headlines to perhaps focus on some real news and worry less about who's doing body shots or ??? GeoMarc technology from GCS-Research is an amazing technology developed initially for the military and intel space that embeds a digital watermark within imagery, leaving essentially a paper trail behind any images. Typically we'd think of applying this to aerial photos, satellite imagery and the like, however, realistically this technology can be applied to virtually any digital images.. even photos of Miss New Jersey!

Imagine being able to embed meta data and other information within the header of images, safeguarding your investment and retaining your property - think GeoMarc. Here's more info about GeoMarc technology from GCS-Research...
GeoMarc technology embeds unique identifiers during the map exporting process without visually impacting the output products. These identifiers are read by downstream processes to enable a host of value added information and services. Through GeoMarc, the image becomes the gateway to embedded Web services, security profiles and permissions, identity and copyright tracking, and variety of geospatial data communication applications. If you've never had a demo of this cool application be sure to check it out... I saw it at the recent ESRI User Conference (in the Military & Homeland Security area of the exhibition hall) and I was truly wowed by it. Any agency serving up imagery (or photos etc...) via the web could make use of GeoMarc. See http://www.gcs-research.com

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