Excellence in Advertising & Journalism - The Folio Awards

Get Recognition... if you’re producing content, there’s a home for you in the Eddie & Ozzie Awards! It's time for the Folio Awards! Each year, Folio recognizes excellence in publishing & journalism. This could be a great opportunity for bloggers, journalists, and even your own corporate marketing team. There's a number of categories recognized for design excellence including creative advertising campaign, newsletter, blog, podcast, articles, video and more. Perhaps your marketing time created a campaign that killed it or, perhaps you produced a campaign or award-winning content for a client. Folio is a fabulous way to get National recognition. Note, Folio also puts on an amazing marketing event each fall in New York, we attended several years ago and it was fantastic!

• Learn more about the awards HERE
• Be sure to check out Folio Mag for everything marketing & advertising

Where is the Innovation? 2019’s Most & Least Innovative States

With the U.S. projected to spend $581 billion on research and development in 2019 you may be wondering, where is the most innovation in America? You'll be pleased to know that there's some insight on this topic and it may help you in your future plans for relocation or perhaps expansion of your company. 

In these latest findings, WalletHub compared the 50 states and the District of Columbia across 24 key metrics. The data set ranges from share of STEM professionals to R&D spending per capita.

The District of Columbia has the highest share of STEM professionals, 9.80 percent, three times higher than in Mississippi, the lowest at 3.30 percent

Most Innovative States			Least Innovative States
1	Massachusetts		42	Nebraska
2	Washington		43	South Dakota
3	District of Columbia		44	Kentucky
4	Maryland		45	Hawaii
5	Colorado		46	North Dakota
6	California		47	Tennessee
7	Virginia		48	Iowa
8	Utah		49	West Virginia
9	Delaware		50	Louisiana
10	Oregon		51	Mississippi

To view the full report and your state or the District’s rank see HERE

Tips for Building a Social Media Content Strategy

Social Media is misunderstood by many. Is it part of your sales, marketing, PR or communication efforts? Or perhaps it plays a role in all. Regardless, many professionals are still left to wonder, what can social media do for our business?

Top 10 Social Media Myths

Can social media really help drive sales and, if so, how and where? Is social media genuinely worthwhile or an enormous waste of time?

Here are 10 common social media myths about small business, and reasons to disregard them.

• When I set up a social media account, sales leads will follow.
• Time spent on social media might be better spent elsewhere.
• Social media activity requires a daunting amount of time and effort.
• If my Tweet or Facebook post doesn’t go viral, it’s not worth the effort.
• I can’t attract older customers on social media.
• Twitter works for rock stars and high-profile athletes, but not for me.
• A Twitter profile or photo is unimportant.
• The more I post on Facebook, the greater the returns.
• Video social media is too costly and time-intensive to work for me.
• Personal branding doesn’t work.

How much time will you devote to your social media strategy? A tip, to assist you with planning tasks and scheduling, check out Co-Schedule

“To make Twitter matter, you need to make your tweets timely, relevant to your customers, and not entirely self-promotional,” says Michael Mothner, CEO of the online marketing firm Wpromote.

Source/Credit: Peter LaMotte, LEVICK