April 11, 2019

Creating Story Maps with ArcGIS StoryMaps Beta



Do you enjoy creating Story Maps? If so, there's something new for you to explore, the Story Maps Beta. The new, Beta resource offers a completely new experience, new UI and new look and feel of your maps. You won't find all the pre-defined templates that you might be used to in the original Story Maps, however, you will find a more modern, block-style editor that enables you to create clean maps that are even more mobile friendly.

I spent a little time testing out the Beta system and was pleasantly surprised. It really is easy and nice to use and the experience is in line with the development of all the ArcGIS apps (like Web AppBuilder and Survey123 etc...). If you've authored blogs using the new Wordpress Gutenberg experience this will look familiar to you! The story map below is a bit of a trial that shows you a new look Story Map - jump directly to the map HERE


Story Maps are a fabulous way to create compelling data visualizations and are an ideal fit in any company's marketing mix!

Read more about Story Map BETA HERE

April 10, 2019

10 Reasons to Include Video in your Marketing Mix



Video is hot, really hot, however, many businesses are reluctant to add video into their marketing mix. The reasons are pretty simple. Most businesses that are avoiding video think that video marketing is too expensive, hard to figure out, takes too much time, and doesn't result in ROI. All of these things are far from the truth! Creating video may seem difficult, however, it’s really not. With some careful planning, a business can generate ideas that produce many hours of video content.

So, why consider video content? Here are 10 reasons:

  1. Stats show that video is growing in usage year-over-year and not just for companies with a large ad budget. 
  2. Videos are proven to attract and engage your audience
  3. People want more video! Guess what the #2 search engine in the World is... yup, it's YouTube! 
  4. Memorable videos are engaging and create trust.
  5. Video is an extremely powerful medium to assist in making a decision to buy
  6. Adding a video front and center on your homepage or landing page is a proven strategy.
  7. Video helps reduce your website bounce rate and thus helps build Google page ranking
  8. Video also indexes in search - think SEO!
  9. Videos are easily repurposed over many of your marketing channels (Youtube, facebook, live feeds, web)
  10. Share your best content in video. If you spend hundreds of hours creating a case study, article, or putting on an event, be sure to generate video around that content. If it worked once it will work again in video format! 
Bonus Tip - videos have been proven to be more easily shareable. Facebook and LinkedIn have been upgraded with added support for embedding video.

Example. In the past, I've created articles about creating and distributing your PR (for example, this one on tips for creating a PR). An article or blog is great, however, I've also provided these tips using video (See https://youtu.be/-m5_aR5-kF4). This is an efficient and fun way to share the same materials, however, it is much more engaging!

April 08, 2019

Master Your Marketing & Design in One Slide



Here's some amazing Infographic inspiration. If these marketing stacks don't inspire you then nothing will. Enjoy the top 48 marketing stacks from the Stackie awards - these decks have been designed by the best in graphic design from all over the planet. What is a stack? Simply put, each slide illustrates a “stack” - the collection of marketing technology tools they use and how they conceptualize them together. The entire marketing channel process is conceptualized and visualized in just one amazing slide. (see slide deck above from Stackie winner, Esri)

ABinBev, Airstream, Alliant Credit Union, Artemis Health, BraunAbility, Esri, G Adventures, Juniper Networks, Lola, Nationwide Advisory Solutions, Paychex, Racing Post, Sargento Foods, The Telegraph, Tennant, and the University of Nebraska at Omaha were some of the non-martech brands who participated this year. Plus many wonderful entries from companies within the marketing tech industry.

Learn more and see all the winners HERE

April 05, 2019

Google Tip - How to Download your G+ and ALL your Google Data


Google plus G+ was shut down on April 1. You may not care, however, you may have data there that could be useful to you in some capacity. But don't worry, using Google's tools you can archive ALL of your data that exist in the Google cloud, including your G+ history.

Some of the data that you may have stored with Google, and are available for download, include:

  • blogger blogs
  • bookmarks
  • calendar
  • Chrome history
  • Contacts
  • Drive
  • Photos
  • Fusion Tables
  • and more!

Retrieve your Google history HERE

See details of the Google+ shutdown

April 04, 2019

Thrifty Thursday - Tweetdeck, the free Twitter client



Tweetdeck, the free Twitter client for social media pros or amateurs... Tweet like a Pro! Are you searching for an amazing and free Twitter client? Look no further than Tweetdeck. This awesome resource is ideal for anyone who manages multiple Twitter accounts (myself I manage 9 accounts using Tweetdeck). Users can control the look and feel of the service (select light or dark themes) and you can also schedule tweets and integrate your favorite link shortening service with it (like bit.ly). Something kind of cool is the mute filter. Is there a topic that is driving you crazy? No worries, simply mute it and you won't see any more bothersome tweets on that topic.

Something new, Tweetdeck now has a really cool way to quickly add columns to your deck. Columns are where you follow everything that's important to you, including your @ mentions (aka. people that nudge you), important hashtags, and follow your favorite accounts. Additional column options include collections, trending topics, likes, your followers, scheduled tweets, direct messages.

Tweetdeck is from Twitter and you can get started easily simply by linking and signing in via Twitter at https://tweetdeck.twitter.com/

Why you Should Include Video in Your Marketing Mix

Video is hot, really hot, however, many businesses are reluctant to add video into their marketing mix. The reasons are pretty simple. Most businesses that are avoiding video think that video marketing is too expensive, hard to figure out, takes too much time, and doesn't result in ROI. All of these things are far from the truth! Creating video may seem difficult, however, it’s really not. With some careful planning, a business can generate ideas that produce many hours of video content.

So, why consider video content? Here are 10 reasons:


  1. Stats show that video is growing in usage year-over-year and not just for companies with a large ad budget. 
  2. Videos are proven to attract and engage your audience
  3. People want more video! Guess what the #2 search engine in the World is... yup, it's YouTube! 
  4. Memorable videos are engaging and create trust.
  5. Video is an extremely powerful medium to assist in making a decision to buy
  6. Adding a video front and center on your homepage or landing page is a proven strategy.
  7. Video helps reduce your website bounce rate and thus helps build Google page ranking
  8. Video also indexes in search - think SEO!
  9. Videos are easily repurposed over many of your marketing channels (Youtube, facebook, live feeds, web)
  10. Share your best content in video. If you spend hundreds of hours creating a case study, article, or putting on an event, be sure to generate video around that content. If it worked once it will work again in video format! 
  11. Bonus Tip - videos have been proven to be more easily shareable. Facebook and LinkedIn have been upgraded with added support for embedding video.