Google now inserting paid ads into maps on Google Local

From searchenginewatch... David Galbraith spotting that Google now appears to be inserting paid ads into maps on Google Local. For a search on hotels new york, he's spotted "blue pins" that correspond to what may be new sponsored links that come above editorial listings to the left of the map. No surprise and actually, quite innovative, check out this sample search http://www.google.com/local?hl=en&lr=&q=hotels&near=New%20York,%20NY where paid links appear in a blue bubble icon. The funny thing is that the paid-for links actually appear smaller than the hits that the search turned up, however, the bonus is that paid listings get a guanteed return... pretty interesting. See source: http://blog.searchenginewatch.com/blog/060112-115634