theinquirer (a popular UK-based news resource - www.theinquirer.net) figures that rooftop advertising - something that's been going on long before google earth came along - is now gaining popularity due to the popularity of Google Earth. Actually, if you look down the next time you take off in a jet from any major airport you'll notice loads of rooftop ads. This is a good example of what they are referring to (http://adverlab.blogspot.com/2005/08/advertising-with-google-maps.html), however, I had to chuckle when I read in the article by Nick Farrell (http://www.theinquirer.net/?article=29048) that the objective was to get the attention of the Google satellite!! Pardon me, but since when has google used their own satellite ??? Too funny... I guess someone needs to notify the inquirer that google licenses the imagery from commercial data providers... OOPS!