August 22, 2006

to google or not to google - Google cracking down on trademark

Word on the street has it that Google is starting to crack down on the use of the term "google" in domain names.. and, their winning! Example, googlecheckout.com, googlematching.com, and googleoutdoors.com was in a recent battle and lost.. apparently their defense was that they were using the term go ogle and not google.. ya right! Some are complaining that the term Google is now a commonly used verb and thus is subject to be used as such.. not so according to the courts. Should be fun to watch, however, until hten you can likely expect the likes of many blogs and domain owners containing the term "google" to be doing some serious ass kissing! More can be found in this interesting update from News.com - see http://news.com.com/Google+wants+people+to+stop+googling/2100-1030_3-6106479.html?tag=alert

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