Commercial weblogs and social networking - not a bad idea

This morning I was checking out the latest release of the GT/Field mobile application from GTI. It was interesting to see that the company's products are supported via a blogger weblog. I think this is a great idea that small businesses in particular should look at. The blogger UI is amazingly simply to use and get up an running with and what better way could a company relay all their product info and put their staff in touch with their customers? Example, see http://gtviewer.blogspot.com/ - clients can see the latest news and photos and best of all, they can communicate with the company by adding comments. We're seeing more and more of this every day including people taking advantage of other social networking tools like flickr, google video, youtube, etc... think about adding a product blog, maybe a developer team weblog or even a product sample video on google Video!