October 30, 2006

Thales rebrands as Magellan

A good marketing move in my mind... kudos to the crew at Thales for rebranding their Mobile mapping family as Magellan and going forward with promotions under the new but familiar umbrella of Magellan.. nice stuff! No doubt many people in the past had trouble pronouncing the old company's name THALES (no, not pronounced th-ale-s) but rather was correctly pronounced Tal-is. I believe I've read in the past that one of the biggest no-no's in marketing is selecting a company name or brand that nobody can pronounce or spell... I like Magellan... sounds geospatial too! See http://pro.magellangps.com/en/solutions/mobilemap/ - they have some very spanky mobile mapping products!

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