This interesting article from Apex devnet provides some insight on developing a mashup using the slaesforce.com platform... The second article in this series presents several concrete techniques for building mashups. By the end of the second article you will be in a position to comfortably create your own mashups on the Salesforce platform. The article looks closely at the Google maps API, using AJAX, and other APIS... http://wiki.apexdevnet.com/index.php/Mashups:_The_What_and_Why Of interest, some of the most popular APIs for mashups according to programmable web include:
Google maps 50%
Flickr 10%
YahooMaps! 4%
Virtual Earth 3%
See more at http://www.programmableweb.com/apis
Looking for data or tools for your mashup? Try some of the following:
Yahoo! Geocoding service - http://developer.yahoo.net/maps/rest/V1/geocode.html
USGS Geonames - http://www.geonames.org/export/
USGS Elevation Service - http://gisdata.usgs.gov/XMLWebServices/TNM_Elevation_Service.php
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