May 22, 2007

Virgin (USA) jumps into Local Search

A new mobile search functionality by integrating a WAP-based local search application from JumpTap, Inc. Launching this week, the new local search application enables Virgin Mobile USA customers to type in specific search terms, along with a zip code or city and state, to find anything local - from pizza shops to the closest CD store. The new capabilities also allow customers to search for local maps and directions to and from destinations, from their mobile phones.  Now, Virgin Mobile offers on-and off-portal search in one easy, WAP-based application.  So what's all the hype about local search -- it's all about the location man and getting local, location-sensitive results! /

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