Leave it to another Canuck, Mark Laudon, to come up with a couple of more interesting ways that people can mashup their assets via Google Maps. Mark has put together a couple of clever demos to give you a feel for what he can accomplish.
How about a mashup of cemetery lots. Search for a person by name, then view the tombstone when located.
Or, perhaps a mashup of your office space and employees... imagine visitors going to a kiosk and simply searching by name... they can even click on the hit to view the person's mug!