Earthgamz is definitely one of those WOW apps that you just can't stop messing with. This clever app enables users to map Olympic athletes in the app using Google Earth - embedded in the web app... very slick! Users can download the KML also and view athlete's bio info and see their TV listings... simply put, it's awesome! See http://www.earthgamz.com/olympics
Thanks to slashgeo for the tip on this one!
Using Earthgamz I can browse into Fort Collins and check out how the local athletes are doing in Beijing