Where location technology finds marketing solutions!
October 24, 2008
Meet Me In the Middle Thanks to Google Reverse Geocoding
According to the Google geo dev blog this week, Google now is making reverse geocoding available to developers. This is pretty huge for developers... in a nutshell this enables developers to add functionality that generates an address from a lat/long pair - a much tougher process than the reverse, which is grabbing a coordinate pair from an address (geocoding). See more on this in this article