Thrifty Thursday - Tweetdeck, the free Twitter client

Tweetdeck, the free Twitter client for social media pros or amateurs... Tweet like a Pro! Are you searching for an amazing and free Twitter client? Look no further than Tweetdeck. This awesome resource is ideal for anyone who manages multiple Twitter accounts (myself I manage 9 accounts using Tweetdeck). Users can control the look and feel of the service (select light or dark themes) and you can also schedule tweets and integrate your favorite link shortening service with it (like bit.ly). Something kind of cool is the mute filter. Is there a topic that is driving you crazy? No worries, simply mute it and you won't see any more bothersome tweets on that topic.

Something new, Tweetdeck now has a really cool way to quickly add columns to your deck. Columns are where you follow everything that's important to you, including your @ mentions (aka. people that nudge you), important hashtags, and follow your favorite accounts. Additional column options include collections, trending topics, likes, your followers, scheduled tweets, direct messages.

Tweetdeck is from Twitter and you can get started easily simply by linking and signing in via Twitter at https://tweetdeck.twitter.com/

Why your Social Media Content Sucks!

Yes it is frustrating posting and posting yet time and time again, crickets. But here’s some tips that could help – Neil is very wise and makes loads of sense. – be yourself!
Likes, shares, RTs… this is what everyone wants. So, why is my content that is obviously very interesting and useful getting ZERO attention, yet the post from the girl with a lame selfie picture gets 28,000 likes and shares??

Tips for Building a Social Media Content Strategy

Social Media is misunderstood by many. Is it part of your sales, marketing, PR or communication efforts? Or perhaps it plays a role in all. Regardless, many professionals are still left to wonder, what can social media do for our business?

Top 10 Social Media Myths

Can social media really help drive sales and, if so, how and where? Is social media genuinely worthwhile or an enormous waste of time?

Here are 10 common social media myths about small business, and reasons to disregard them.

• When I set up a social media account, sales leads will follow.
• Time spent on social media might be better spent elsewhere.
• Social media activity requires a daunting amount of time and effort.
• If my Tweet or Facebook post doesn’t go viral, it’s not worth the effort.
• I can’t attract older customers on social media.
• Twitter works for rock stars and high-profile athletes, but not for me.
• A Twitter profile or photo is unimportant.
• The more I post on Facebook, the greater the returns.
• Video social media is too costly and time-intensive to work for me.
• Personal branding doesn’t work.

How much time will you devote to your social media strategy? A tip, to assist you with planning tasks and scheduling, check out Co-Schedule

“To make Twitter matter, you need to make your tweets timely, relevant to your customers, and not entirely self-promotional,” says Michael Mothner, CEO of the online marketing firm Wpromote.

Source/Credit: Peter LaMotte, LEVICK