Tele Atlas, TomTom to provide GPS navigational technology for a major fundraising event in Massachusetts

This comes to me via the folks at Tele Atlas -- Tele Atlas is working with TomTom to provide GPS navigational technology for a major fundraising event in Massachusetts this weekend:  The Pan Mass Challenge -- a 192-mile bike-a-thon drawing over 4,300 cyclists from 36 states and six countries with the collective goal of raising $24 million for cancer research and treatment.  This year, a new element to the event is that the lead car on the first day of the ride will be navigated with a portable GPS navigation device from TomTom – the TomTom GO 910 – which features map information from Tele Atlas.  This is the first year this technology will be used to guide the Challenge’s lead car and thousands of riders – providing route accuracy as well as information regarding points of interest, such as the water stops, on the route.  Additionally, the route is available for TomTom customers to download onto their units (via the TomTom blog) – enabling them to manage their route individually.  More on this can be found here - http://www.gisuser.com/content/view/9508/2/ - related links - www.teleatlas.com / www.tomtom.com