Google Mashup provides retail locations and number of Sony PS3 on hand.. clever

Another interesting mashup used for marketing purposes... I have to admit, at first I was thinking.. where the heck is the news in this item, however, as I looked a bit deeper I found it to be a rather cool application using google maps. PS3seeker - http://ps3seeker.com/ - is helping consumers locate a retailer in their area that will be stocking PS3s. Simply enter a ZIP code and a gmap will show up highlighting local retailers along with the expected number of PS3 s that shouold be on hand... quite cool and clever!