February 08, 2007

A cool location-based Services (LBS) game at CTIA and $10k cash in prizes!

Loc-aid is planning something fun at CTIA which I'll definitely be taking part in... the $10,000 dash for cash. Here's some details about the contest (which reminds me somewhat of last year's Pixi hunt - think Microsoft - held at Where 2.0) ... The format of the game will be a two-stage treasure hunt, the first of which will be played using a Short Message Service (SMS) enabled cell phone. Players will be directed to specific locations in the Orange County Convention Center where they will answer trivia questions on their phone about the wireless industry and various applications – highlighting the universal appeal of the treasure hunt format. The second stage of the game will showcase LOC-AID’s award-winning Over-The-Air programming (OTA) application “LOC-AID Treasure” as well as advanced handsets and networks. The top ten winners from stage one will race to win the $10,000 grand prize. The game will be played within the city of Orlando and will leverage the advanced LBS and application capabilities of the newly released LG VX9900 phone. The $10,000 cash giveaway event will be available to all conference attendees as “Dash for Cash” and is co-sponsored by LG Electronics, Qualcomm, Intrado and NAVTEQ. More details on this on our LBSzone - see http://www.lbszone.com/content/view/1621/2/

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