May 30, 2007

Browsing + shopping = NearbyNow

NearbyNow makes a shopping mall searchable – fromm the developers... search before you shop with your mobile device. Find anything you need near you…signs in a mall prompt users to txt in to win, search etc… a unique mall code is provided for each mall. The service also offers sweepstakes like daily prizes, spotlight specials. Currently live in 50 malls, 110 by December. They offer “reserve this product” service enabling users to hold items at a retail outlet. Driving the uptake:

Thanks American idol

Sweepstakes are helpful

Has more “sale” interest than the web

The right offer can create stampedes

See more info on this innovative LBS app at

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