NearbyNow makes a shopping mall searchable – fromm the developers... search before you shop with your mobile device. Find anything you need near you…signs in a mall prompt users to txt in to win, search etc… a unique mall code is provided for each mall. The service also offers sweepstakes like daily prizes, spotlight specials. Currently live in 50 malls, 110 by December. They offer “reserve this product” service enabling users to hold items at a retail outlet. Driving the uptake:
Thanks American idol
Sweepstakes are helpful
Has more “sale” interest than the web
The right offer can create stampedes
See more info on this innovative LBS app at http://www.nearbynow.com
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