Interesting to see how Yahoo! is looking to Google for help in serving up ads for their search results. this comes as Yahoo! tries to fend off hostile takeover from Microsoft. Could Google possible own any more of the online ad space?? see more on CNN
Microsoft had this to say in a recent PR... "Any definitive agreement between Yahoo! and Google would consolidate over 90% of the search advertising market in Google's hands. This would make the market far less competitive, in sharp contrast to our own proposal to acquire Yahoo! We will assess closely all of our options. Our proposal remains the only alternative put forward that offers Yahoo! shareholders full and fair value for their shares, gives every shareholder a vote on the future of the company, and enhances choice for content creators, advertisers, and consumers."
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